Oxford Indices Approach

Neural network for a data rich online professional community

An online professional community wanted to leverage its user base by building more detailed profiles of their characteristics and behaviour, with a view to increasing revenue generation.

Oxford Indices researched the market need among potential customers, analysed the data requirements and developed a service for capturing and deploying the profile information. A real-time predictive profiling model was created to understand likely member behaviour.

The result was a fully-formed new product development case for a service that would improve the client offering. The goal was to achieve higher yields from existing customers and to create new revenue streams, thereby positioning the business ahead of the main incumbent.