Oxford Indices Approach

Promotions benchmarking for global car company

Oxford Indices was asked by a major global motor manufacturer to set up a service to track the tactical marketing spend of both its dealers and those of its rivals. This included all forms of overt and covert promotion. This market was opaque, with challenging data collection and analysis.

Oxford Indices employed a number of complementary research methods and analytical techniques, particularly to establish a value for non-cash offers. Results were delivered via an easy-to-use web service.

The result was that the capture of tactical marketing spend of its dealers and their rivals became more timely, accurate and complete. From this, its own campaigns could be optimised to deliver a greater return on investment.